| Prospects | Conversion Rate | Clients | No. of Purchase | Purchase Value | Business Revenue |
| 1000 | 10% | 100 | 1 | 10 | 1000 |
| 1500 | 15% | 225 | 1.5 | 15 | 5062.50 |
Table shown above is a very important business concept, be it for affiliate business, internet marketing, or online promotion. Remember the two golden keywords - TRAFFIC, CONVERSION (as mentioned in )?
Let's talk about the CONVERSION part.
It's no point if you have 100,000 contacts in your list or 1 million fans in your social media if you don't know how to MONETIZE (i.e. convert these prospects into customers, or up-sell/cross-sell/down-sell to existing customers) them.
How well you understand the concept illustrated in the table above will determine how big your business will grow.
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