Remember the two keywords to a successful website: TRAFFIC, CONVERSION.
Let's talk about traffic here. There are many ways to drive traffic to your website (i.e. link building, email signatures, banner exchange, forum/blogs commenting etc), be it the free way, or through the commercial way (where you buy targeted web site traffic).
Let's use Sweet Memories site as an example. One of the way to drive traffic is while checking out your social activities in high traffic sites such as Facebook, you can leave a friendly comment as people love to share nice things around. I saw a net friend sharing a nice photo in her Facebook status, so I just leave comment like "hey, why not you share it at http://www.mysweetsweetmemories.com too?"
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